To content | To menu | To search
Wednesday 22 September 2010
By Tim on Wednesday 22 September 2010, 13:42
Funny thing! On my way to Shanghai to actually meet the Mattel Marketing manager China; I came across this ad the same morning. Barbie and CCB launched their first joint credit cards and launched a strong outdoor cammpaign within several airports: Beijing, Shanghai, Guangzhou at least according to my sources. You can also certainly find this campaign on many other formats and of course within the CCB outlets.
Sunday 22 August 2010
By Tim on Sunday 22 August 2010, 01:35
The picture is not that clear; took it with my mobile in a taxi.
China mid-Autumn Festival is approaching fast and we all have to get ready to buy some mooncakes... offer it away.. get some some mooncakes... and giving it away... Because let's be honest !!! So many people don't even like mooncakes but it's tradition .
Tuesday 8 June 2010
By Tim on Tuesday 8 June 2010, 14:43
IT'S HERRRRRRRRRRR!!!!
But what's her name?? Who haven't seen that advertising in Beijing? Still the same visual for the last 5 years, this is definitly the most popular ad from Touch Media in Beijing taxis.
You can find it on the magazine holder and within the magazines once in a while. So I believe this ad does not need a thorough explanation... but I am still going to give you one. :.)
Wednesday 28 April 2010
By Tim on Wednesday 28 April 2010, 12:09
After a first launch of Touch Media screens
in Beijing taxis about 3/4 years ago; they
kind of disappeared for a while due to a lack of content and advertisers. Touch
Media this last year seemed to focus more on the launch of the Taxi magazine
that you can find monthly in every cab in Beijing in the Magazine holder at the
back of the passenger seat. And I would say it was a great move from Touch
Media who managed to realize that maybe focusing on Print and on their magazine
holder format (see also the article about the Asian Games beginning of April)
while waiting for the market to be more mature for touch screens
medias.
Thanks to the Auto-show and to the World Expo, we can now see that touch screens came back last month in the Beijing taxis with much more content and also an improved version of the screens with higher sensitivity and higher resolution (from my own experience, maybe the same screen than 3 years ago, but i feel it's working much better).
Wednesday 21 April 2010
By Tim on Wednesday 21 April 2010, 16:52
Hard for the 2010 GuangZhou Asian games
to exist when the whole world and the whole Asia eyes are looking towards the
Shanghai World Expo.
All the sponsors of the World Expo are
invading literally all outdoor formats in Beijing so we can feel that the
GuangZhou Asian
Games here tried to take what was left and I bet at a very affordable
price.
Indeed, in the taxis of Beijing, it
is not rare to see ads on air still from 2009 or even 2008 campaigns on those
magazines holders; which you may think is quite surprising actually as the
visibility is really striking.
Well the truth might be harsh but my idea would be that brands do not want
to take the risk to be associated to the reputation of the Beijing taxis:
stinky, rude, "Fast & Furious"...
Also the formats might be easily damaged by the passenger himself, or even
written on without any control.
Friday 12 March 2010
By Tim on Friday 12 March 2010, 12:11
Let’s go back a few months back, China Unicom after 2 years
of negociation finally find an agreement with Apple to
be the exclusive provider of Iphone in China. China Mobile before China Unicom stopped discussion
with Apple before that as they could not find an agreement.
So Iphone with a huge media support arrived “officially” in China end of
August 2009.
Full Bus body wrap in Beijing taken this morning
Problem: There were already about tens of millions of
Iphone already in use in China as Sales channel already exist
in all electronic markets where you can find Iphone coming from the US or HK.
Prices are about the same, without a contract with any operator needed and plus
you have the Wi-Fi function that has been disabled on China Unicom Iphones!!!...
To compensate those constraints, China Unicom threw huge amounts of money on advertisement: Outdoor, TV, Print, you can see it everywhere but Sales are not booming…
How long China Unicom is going to push an Iphone that buyers with a minimum of knowledge will go buy next door at the same price without an operator constraint?
After 8 months, China Unicom is still trying…
Tuesday 2 March 2010
By Tim on Tuesday 2 March 2010, 11:53
Following the article of the 29th of January where we discussed about the
installation of digital screens throughout various
lines of Beijing metro.
Here below is a little taste of some advertisers we could see.
COFCO with its Olive oil product. Cofco has been trying to push the olive oil product in the last couple of years, seeing that the olive oil is not that used in Chinese cuisine and that it could become an opportunity to raise their revenues on such products that can be seen as healthier and more natural( ... so more expensive).
Monday 1 February 2010
By Tim on Monday 1 February 2010, 14:26
Hello everyone for this second week on LOokOut China, I wanted to discuss
more this week about some interesting "creatives" that we can all see in
Beijing and their specificities.
I wanted today to share with you this campaign for HuaXia Bank that I found funny as I myself wondered:
Where else can we see the coach of a table-tennis team being the main figure of
a major brand if it's not China?
Friday 29 January 2010
By Tim on Friday 29 January 2010, 20:22
Before talking about the new media that appears in the Beijing METRO lately.
Let's make a short introduction about what is the Beijing metro right now: It
is 10 lines of Metro with the latest opening of the line 4 ( the numbers have
nothing to do with the number of existing lines).
When I arrived in Beijing in 2004 , there were only 2 lines ( Blue and Red).
Then the Line 13 opened a year later and the preparation for the Olympics led
to the opening of a few more. Let's have a look below of what was the situation
end of 2009 for the subway network. ( Many thanks to
www.chinatouristmaps.com for providing the great maps in this
article)
Wednesday 20 January 2010
By Tim on Wednesday 20 January 2010, 21:09
When all the international medias are debating to know whether Google (only
the Chinese version) will come at an end in China, the OOH campaign is still
running strongly in Beijing city.
Google Maps, G.cn ( the new adress in China to facilitate the surfing for Chinese netizens) are still looking great with full bus body wraps all around town.
By Tim on Wednesday 20 January 2010, 13:48
For the first few posts, I am going to have to put everyone up to date on some major OOH media facts about Beijing, well let's use some interesting formats to do so.
We all heard of the Velib' in Paris, the bike-sharing system in the heart of
Paris launched by JCDecaux a few years back, also
in Lyon and other cities throughout the world, the last one being Toyama in
Japan last November.
What about Beijing?
