Indeed, where else to discuss about this matter if not on Lookout China.
Apologies to be silent in the last few months on the blog. As you can imagine, outdoor business in China is still booming (+13% growth expected in 2011 overall ) and thus work is quite hectic and the pressure high in this very high competitive environment especially when we have to beat the growth ;.)
I have heard a hundred different versions of what the Beijing government notification on “Luxury advertising new regulations” meant and as the buzz is now over, I still hear many brands, clients, agencies are still very confused about what it really means for their own brand.
Well, let me summarize the situation in one sentence: Nothing has been banned in China, especially not luxury advertising; the notifications are merely just reasonable adjustments to the Advertising Law that let unscrupulous advertisers lie to the audiences via unreasonable terms and false statements.
