Beijing metro going digital (suite)
Following the article of the 29th of January where we discussed about the
installation of digital screens throughout various
lines of Beijing metro.
Here below is a little taste of some advertisers we could see.
COFCO with its . Cofco has been trying to push the olive oil product in the last couple of years, seeing that the olive oil is not that used in Chinese cuisine and that it could become an opportunity to raise their revenues on such products that can be seen as healthier and more natural( ... so more expensive).
We can also find Vichy. Cosmetics
also part of FMCG will for sure be a great client for the digital format as it
can offer flexibility, attractive visuals. Cosmetics is already one of the most dynamic sector within
Surprisingly, I also saw Australia tourism board within
the advertisers. I see here a move from the tourism board to go for an approach
towards the domestic public, but also for a less expensive approach that what
the other tourism boards have been doing in the last few years.
With heavy budgets in the years before the crisis doing TV ad, huge outdoor billboards the Australia tourism board is showing the way towards a cheaper approach.
We’ll see if the other tourism boards will follow in the coming months. To be continued…
Also read Beijing Metro going digital 1st article.