Auto-Show fever in Beijing.... Car brands hungry for outdoor!!!
The Giant Auto-show in Beijing from the 23rd of April to 30th is a major
international event. Who remember the Auto-show in
China 10 years ago?... no one because 10 years ago, brands were still focusing
on implementing new models in Europe or the US but now... Aiyaaaaaaa, Vamos, On
met le paquet, This is IT !!!!! All brands have been insane about the Auto-show
in Beijing in the last 3/4 years.
I myself went there last year during a day that was supposed to be only open
for the medias, well it was just packed and insane... Imagine the queue at
Indiana Jones in Disneyland... you got... well multiply this by 10 and assume
that there is no rules whatsoever to who will enjoy the attraction first.
Anyway, a once in a lifetime experience because before I go there again, I really need to find a good reason. I feel good about sitting on my desk reading the media coverage so far, I am not sure I am missing a lot, except maybe the smiles of the models ( I mean the ladies).
What's more interesting for us here is the ultimate coverage that all car brands were looking for during that period. You can radically find the same brand on 10 different formats in outdoor only: airport, bus, taxi, subway, unipoles, bus shelter and all their variables.
Find here some of a few things I noticed in the last few days:
Porshe in BJ T3 international arrival
Skoda in the taxis with TouchMedia (i'll talk more
into details about TouchMedia in my next article)
Or MG6 in my elevator( sorry the pic is a little bit fuzzy)...
And plenty all around town. I will post new pix in the coming days about it.
You are also welcome to share if you see anything interesting. Have you guys noticed the VW campaign on the bus shelters: "Think Blue", it took me 4 times to see the ad in the city before seeing the logo VW and realize who was the advertiser? good teasing or failure? Make your own opinion...