Nepal Series (3/3)- A country hungry for marketing innovation
By Tim on Wednesday 26 May 2010, 11:15 - LOokOut Abroad - Permalink
While I was in Nepal, since the country was on strike we had a lot of spare
time to discover the country and its culture by discussing with the people in
the local people in the streets or in our hotels who like us were quite
powerless about the event so I took some time to discuss with them about
advertising.
I won't go into too much details but a few things can be
remembered:
- Nepal media industry ( TV, radio etc...) is really free
of speech as Nepal is a democracy and they really defend those
rights.
- For the advertising industry, it means they are really free to broadcast
whatever message they want or really be innovative on the creative but by
looking around or looking at TV, you can really see an obvious lack of
creativity here
- For the outdoor business, of course there is still plenty of room to
improve the formats, implement real lightboxes but people also hope that the
creativity will follow.
The only advertising that I noticed during our 10 days trip was the NCell ad
which is quite a classic in terms of creativity and that has been done
countless times in other countries( see below the painter effect).
I hope next time I go there, we can see some new stuff.
Bybe Bye Nepal
read the first article about nepal
