For the China Outdoor Ad
spend, the growth is estimated to 9%. However, we shall bear in mind that
this study for outdoor media does include subway medias but exclude Buses and
Airport medias thus a significant part of the Giant pie is missing here but it
definitly gives us the trend.
The TV advertising was again the big winner with an increase in spending of
Something I would really like to emphasize is that even those numbers can
make you think all the media operators shall be making a LOT of money in China
with those increases, we do not see in that study of how much the media
Indeed, if media operators invested and increased their media inventory of 30% and the ad spend only raised of 15%, it means many operators have difficulties... and many did in 2009!!