LOokOut China!! Outdoor Media in China

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Friday 23 April 2010

Auto-Show fever in Beijing.... Car brands hungry for outdoor!!!

The Giant Auto-show in Beijing from the 23rd of April to 30th is a major international event. Who remember the Auto-show in China 10 years ago?... no one because 10 years ago, brands were still focusing on implementing new models in Europe or the US but now... Aiyaaaaaaa, Vamos, On met le paquet, This is IT !!!!! All brands have been insane about the Auto-show in Beijing in the last 3/4 years.

volvo luggage claim

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Monday 22 March 2010

“风大,土多”: "Strong Wind, a lot of dust".

As an outdoor media blog, I don't really want to share with you the weather changes in Beijing unless it's worth notification. But what happened in the last few days is quite a Beijing phenomenon that is worth knowing: the Beijing sandstorm.

Here is what we can see today in Beijing ( first sandstorm hit BJ on friday night, and second one today):

sandstorm 1

Here is what we could see 7 days ago in Beijing ( snowed all Sunday 14th):

snow in BJ

So basically, in a 2 weeks time we had snow twice and sandstorms twice. I love Beijing weather!!!

The snow mid-March was quite a surprise I admit , but the sandstorms are quite common between Winter and Spring as if it was coming to cover Beijing in dust and reborn a few days later with a clear blue sky and warm temperatures. I am looking forward to that.

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Tuesday 16 March 2010

D-Day for Shanghai Hongqiao T2 opening!!!

hongqiao airport T1Do you remember my article about a month ago with the exlusive pictures of Hongqiao T2. Well here we go, today is the day of the big opening.

As a month ago, the road was quite messy on the way to Hongqiao T2, they managed to get everything ready and now is the time of transition for all the domestic flights of Hongqiao T1 to move to T2 little by little.

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Wednesday 20 January 2010

Google campaign still on air in Beijing

When all the international medias are debating to know whether Google (only the Chinese version) will come at an end in China, the OOH campaign is still running strongly in Beijing city.

Google Maps, G.cn ( the new adress in China to facilitate the surfing for Chinese netizens) are still looking great with full bus body wraps all around town.

google

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Beijing sponsored bicycles... can ride for FREE!!! ... but where??

For the first few posts, I am going to have to put everyone up to date on some major OOH media facts about Beijing, well let's use some interesting formats to do so.

Velib BJ 1

We all heard of the Velib' in Paris, the bike-sharing system in the heart of Paris launched by JCDecaux a few years back, also in Lyon and other cities throughout the world, the last one being Toyama in Japan last November.
What about Beijing?

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