Barbie and CCB joint credit card
Funny thing! On my way to Shanghai to actually meet the Mattel Marketing manager China; I came across this ad the same morning. Barbie and CCB launched their first joint credit cards and launched a strong outdoor cammpaign within several airports: Beijing, Shanghai, Guangzhou at least according to my sources. You can also certainly find this campaign on many other formats and of course within the CCB outlets.
