China 2nd AD Market in 2015
According to the latest media outllook from PWC which reflects the development of the Ad industry within Asia from 2010 to 2014, China is to overtake Japan by 2015.
I like this ad which educates the country side to drink more milk: Remember every day to drink more milk", taken in Yunnan in 2006 during one of my backpacking trip.
While Asia average growth per year during that period is expecting to reach 6,4%; China will grow by 12% per year and Japan only by 2,8%. This is good news for the Ad industry actors in China.
China Ad market growth forecast
Still according to the study, the main drivers for China will be:
- Online: 25,1% growth per year
- TV: 14,6%
- Outdoor: + 15% (compared to -1,5% in Japan) WOUWOUWOU!!!!!!
- Magazine: 12,6%
- Newspaper: 4,6%