Like every year, Chinese new year is bringing its lot of “ animal
advertisement” all around town.
This year, we can not miss the Tigerization of Beijing. Honestly, why not? I
mean, it's a great event, great event for the families, the companies and every
brand shall really take advantage of this opportunity to tigerize their ads and
get a positive feeling from the audience towards the brands thanks to
that.
But I am really wondering for some brands if they shall have jumped both
feet in that tiger concept without really making something different out of it
compared to other brands. I can give you some samples below:
Tiger in the shops 
