Let’s go back a few months back, China Unicom after 2 years
of negociation finally find an agreement with Apple to
be the exclusive provider of Iphone in China. China Mobile before China Unicom stopped discussion
with Apple before that as they could not find an agreement.
So Iphone with a huge media support arrived “officially” in China end of
August 2009.
Full Bus body wrap in Beijing taken this morning
Problem: There were already about tens of millions of
Iphone already in use in China as Sales channel already exist
in all electronic markets where you can find Iphone coming from the US or HK.
Prices are about the same, without a contract with any operator needed and plus
you have the Wi-Fi function that has been disabled on China Unicom Iphones!!!...
To compensate those constraints, China Unicom threw huge amounts of money on
advertisement: Outdoor, TV, Print, you can see it everywhere but Sales are not
booming…
How long China Unicom is going to push an Iphone that buyers with a minimum
of knowledge will go buy next door at the same price without an operator
constraint?
After 8 months, China Unicom is still
trying…
