As we all know that WWF (World Wildlife Foundation) has initiated “Earth Hour” Event which has been continuously operated
for the past three consecutive years. As a well-known public event, the purpose
of this global charity practice is to cultivate and enhance the public
awareness of environmental protection. “Earth Hour” was firstly initiated in
Sydney in 2007 and it has created a dramatic impact around the world in the
past three years.
On the day of the Earth Hour event in 2009, millions of people from 4159
cities in 88 countries participated. Landmarks including Beijing Bird Nest
Stadium and Water Cube Sports Center, Shanghai's Oriental TV Tower, WFC (World
Financial Center), Sphinx and the Pyramids of Giza, the Eiffel Tower in Paris
etc., have participated with an action of lights off for one hour.
This year, JCDecaux supports WWF and the "Earth
hour" all over China through buses and subway advertisements.
