LOokOut China!! Outdoor Media in China

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Wednesday 13 October 2010

Beijing China Open 2010_ all the big Brands are there!!! but where did the public go??

Sorry, not too much time these days to write on the blog; as you know NOW is the time when all budgets for 2011 are being decided so work is reaaaaallllyyy busy. Good luck for all the ones in the same situation or if you are preparing your budget for 2011: DO NOT Forget to include airport advertising in your budget !!! ;.)

I went to the Beijing China open last weekend in Beijing during the major pollution fog but well even I could not see very clearly at the other side of the court through the fog; I could still see that the court was half-full or half-empty depding on your mood.

LOOK AT THAT!!!!

 

 

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Wednesday 20 January 2010

Nanshan Ski resort: the hype spot for OOH during winter in BJ

The word says there are between 15 to 20 ski resorts within 2 hours of Beijing. I only know a few but the most hype still remains Nanshan years after years.

Not a surprise that advertisers of many kinds want to get the premium locations on site.

You got Redbull sponsoring Snowboard competitions as you can see on the snowpark. You got the Winter clothes brands fightinng for the best billboards on your way down the 1st track. As you can see below, Kappa takes the big spot with the same campaign running in China and on bus shelters in Beijing.

Quite a surprise to see French Brand Aigle here as well. ( Click on the picture to zoom- also see Mercedez Benz exhibition pic by clicking "continue reading")

Nanshan jan 2010 1

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