In the famous Sanlitun Village where all sports brands have their shops, we can find various brands message to support the 2010 South Africa World Cup. The first outdoor format I want to introduce you is Puma.
Puma which is famous to support African teams and football within Africa is not putting forward any team sponsoring in front of his store but has created a visual to support Africa as a whole and the football as a way of love: " Love equals Football" ... Anyway, great colorful visual printed on a large sticker to fit the store front side. about 4 meters wide and 5 meters high.