announce that Disney would open a theme park in
Shanghai in 2011, We now learn that Disney group is
in advanced talks with Bus Online, China’s leading in-bus digital media and
advertising company to buy stakes in the company.
The ultimate goal is of course to use Bus
media, especially on board TV medias to promote Disney activites within
China and ultimately the theme park.
We could think that, like in Japan, Disney would have in the buses lines
going to the park 100% of the air time on the TV medias. And also some air time
in other cities. We'll try to know more in the coming months.
Check more details at: http://techcrunch.com/2010/02/08/google-disney-bus-online