After a first launch of Touch Media screens in Beijing taxis about 3/4 years ago; they kind of disappeared for a while due to a lack of content and advertisers. Touch Media this last year seemed to focus more on the launch of the Taxi magazine that you can find monthly in every cab in Beijing in the Magazine holder at the back of the passenger seat. And I would say it was a great move from Touch Media who managed to realize that maybe focusing on Print and on their magazine holder format (see also the article about the Asian Games beginning of April) while waiting for the market to be more mature for touch screens medias.

touch media screen 1

Thanks to the Auto-show and to the World Expo, we can now see that touch screens came back last month in the Beijing taxis with much more content and also an improved version of the screens with higher sensitivity and higher resolution (from my own experience, maybe the same screen than 3 years ago, but i feel it's working much better).