Let's refresh all the minds here with a little introduction of what is OOH?
and how does it apply to Beijing. After 2 days launching this blog, I got some
feedbacks asking me to maybe describe a little bit for the newbies into the
industry and the students that might be interested to join the OOH
As we can read from Wikipedia, OOH ( Out -Of- Home) media is a type of advertising that target the consumer when he is "on the go", meaning out of his home and likely to be in a place where he needs to be during the process of doing someting else: on his way to work, in a shopping mall, in the bus etc...
We can split the OOH media in 4 big categories: