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Wednesday 23 June 2010
By Tim on Wednesday 23 June 2010, 18:27 - LOokOut Beijing spots!
Following our brief article on Puma, here we go with Adidas where we can really feel the budget power that Adidas is putting with this world Cup.
Not only because of the nice cover of Adidas flasgship store with the national players of various team; like Messi below:
But because of the amazing installation they made in the heart of Sanlitun village for the whole period of the World Cup.
Monday 21 June 2010
By Tim on Monday 21 June 2010, 12:26 - LOokOut Beijing spots!
In the famous Sanlitun Village where all sports brands have their shops, we can find various brands message to support the 2010 South Africa World Cup. The first outdoor format I want to introduce you is Puma.
Puma which is famous to support African teams and football within Africa is not putting forward any team sponsoring in front of his store but has created a visual to support Africa as a whole and the football as a way of love: " Love equals Football" ... Anyway, great colorful visual printed on a large sticker to fit the store front side. about 4 meters wide and 5 meters high.
